Art Direction + Graphic Design

The Elm

The Elm, a restaurant by Michelin Star chef Paul Liebrandt, is located at The King and Grove Hotel in Williamsburg, Brooklyn, and across from historic McCarren Park. The goal was to create a simple, organic and contemporary visual identity that reflects the restaurant's design: a melding of the (organic) beauty within the landscape of the urban park, and the (contemporary) industrial cradle it calls home.